“Straight out of design school, I was designing logos for two major league sports franchises. “You can imagine how I felt,” recalls Wages. When it came time to show the Hawks’ logo design, and later that of the Atlanta Flames, Putnam knew the logos were winners.” “He trusted us and so gave us free reign to find solutions. “Bill Putnam was CEO and GM of The OMNI Group,” said McDonald. McDonald & Little team, 1972: (L to R) Tom Little, Mike McDonald, Bob Wages, Ted Burn (seated). He asked Wages to design the teams’ logos. Ted Burn, the agency’s senior art director, “had a keen eye for talent and knew Bob Wages had an aptitude for logos,” recalls McDonald. The agency had been hired by a group of local investors (led by Tom Cousins, Charles Loudermilk, Paul Duke, Bobby Chambers and Dillard Munford) that owned the OMNI arena, the Atlanta Hawks and a new NHL franchise they’d soon name the Atlanta Flames. But it was the next assignment that would be a game changer for the young designer. On his first day at McDonald & Little, Bob Wages, an assistant art director, was assigned to a team to design layouts for an ad campaign promoting then-unknown Senate candidate Sam Nunn from Perry, Georgia.
“He looked like a kid,” remembers agency cofounder Mike McDonald, 82, and still actively involved in marketing projects locally and globally. Now 62, Wages conceived the iconic image as a 24-year-old, just out of college and new to his first job at powerhouse McDonald & Little. When the Atlanta Hawks unveiled a revised version of the historic “Pac-Man” logo in Game Six of their playoff series against the Indiana Pacers, no one could have been happier than Bob Wages. Red hawk with wings spread out had two version (94/95 - 07/08 - 04/15)Īnd rebranded Pac-Man (Pac-Hawk) is the present logo.Bob Wages with the 1972 logos he designed for the Atlanta Hawks and Atlanta Flames. Hawks changed the owner and they moved to Atlanta in 1968.įor a short period logo was lime green and blue (70/71- 71/72)īut from 1972/73 - 1994/95 it was well known Pac-Man Louis, where they won their only NBA championship (1958) and played three more final In 1951 the team moved to Milwaukee where they changed their name today's Hawks.įrom 1955 they were in St. They joined the NBA in 1949 as part of the merger between the NBL and BAA Hawks origins can be traced to the establishment of the Buffalo Bisons in 1946 (NBL), but after 38 days they moved to Moline, Illinois and where renamed the Tri-Cities Blackhawks. As a NBA fan, I was always impressed with the evolution of NBA team logos and I'll post about history of those changes - well except for Chicago Bulls, as they never changed their logo.😉 I'll start with (currently) alphabetically first - Atlanta Hawks. Unlike more traditional, european, way of seeing sports, Americans don't have big problems moving teams to another city or rebranding it.
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